Launching a Website – Forget the Bottle of Champaign

Not really easy for a particle the size of an atom to pick-up a bottle Champaign and smack it against their brick-and-mortar business. Same goes for the Internet. You think you’re just a speck in the over 700-million active websites on the web. The issue: How do you get discovered when there are so many results that show up under various search engines?

You may think that it’s rocket surgery. Here at Local Surge Media (LSM) we have some not-so-tricky ways for you to get noticed. Big point here: Don’t give up. Things will get better for your Internet site.

Location, Location, Location

This is not just a mantra for the real estate agents throughout the world. Think about this. Nearly half of all searches are employing what is called “Local intent.” Most people who slide around in the tubes have these things called “cookies” that are enabled. Some of those cookies know approximately where the user is typing from. So, when they click-in a search term — even if they aren’t savvy enough to add, let’s say “Austin” — the search engine knows, generally, where you are.

At LSM, we have experience in these things that we’ll pass along to you free of charge. You can do it yourself, but when you summon the pros, we get it right the first time.

All Politics and Business is Local

You’re not Sherwin-Williams. They used to have a slogan and graphic that told customers that they “Cover the Earth.” You, on the other hand if you’re in a service-related business in Austin are not going to travel to Bangor, Maine to fix a leaky pipe. Basically, on your website, mention your location as much as possible.

Besides that, let the virtual customers know what you do, when you’re open, your areas of expertise, where you are (like plug-in a Mapquest or Google Location map that exactly pinpoints your exact address).

This local angle should definitely be in a few places:

  • On your home page.
  • Somewhere within your “About Us” page.
  • If you have a business that regularly makes news or issues press releases, you should have a “Press” page. Stick the info there. Include your email address, too.
  • You should include the data likewise on your “Contact” page.

We Know Where You Should Go

At LSM, there are a multitude of sites we visit on your behalf to get-out the word of your new website. That’s Digital Marketing. Like we said before, you can do it yourself. Simply be prepared to take a large chunk of time from your real job. It’s not as quick as you think.

The tools we use are:

  • Google Local
  • Yahoo Local

Then there’s the third party folks. Places like:

  • Superpages
  • Citysearch
  • InfoUSA
  • The online Yellow Pages
  • Localeze
  • Yelp

The labor intensive stuff comes in the task of filling out all the required forms. Completely.

It not only gets you on these particular third-party websites. Both Yahoo and Google suck-up this information to include in their local results.

Last Things

This is one which should not be forgotten. It’s called the “Best of the Web Directory.” Getting your company on this resource is not small potatoes. Be aware, this one can cost you if you want to go Premium. But feh on the charges for those who want to keep it free. The Gold Standard, though might be well worth your while and we’ll set things up, whichever way you decide to go.

Finally, citations. Imagine cross pollenization. Citations are when another upstream or downstream website gives you a mention. Sort of like the shelf space theory that you find in the beverage aisle at your supermarket. Coke and Pepsi take up most of the products in the area. Then in the grocery store they set-up a display for the soda away from the aforementioned aisle. Doesn’t need to be a link (although that would be swell).

For those who have already purchased a bottle of bubbly, pop the cork and share it with your employees as they clock-out for the day. Why waste a good bottle of Champaign, smashing it on the corner of your building? There are people in Whattheheckistan who go to bed every night without their glass filled.